This page explains some basic Ideas of eC-Messenger. More Information may always be obtained from the comprehensive User Manual
– this is a summary to understand the API concepts only.

eC-messenger E-Mail Marketing Suite#

eC-messenger is used to adress a potentially very big set of recipients. Similiar to a mailing list, it can manage subscriptions and unsubscriptions; this is not limited to email, but also through other communication channels. After sending messages, eC-messenger collects tracking information and provides statistics.

The software offers functionality to compose messages, manage recipient groups and to manage data for complex individualization of messages. There is a sophisticated role based permission system.

Core Entities#

In its cluster based installation, a message from a group is sent out very fast. Beside these group messages, there are system messages that have only one single recipient, e.g. to ask for a subscription confirmation. Transactional Messages that ar send to single recipients are called SingleMessages.

Below are the main entities of eC-Messenger and their relationship. While a User always "belongs" to a customer, groups and its members are part of a domain (aka system) Customer systems may span more than one internet domain.

Users, Members and Groups have properties. Properties can be used for individualizing a message during its sendout. For this purpose, a message uses special tags as placeholders or flow-control elements.

eC-Messenger is collecting various information during its messaging activities, such as a members bounce state, read-tracking and link tracking or tracing recipient activities even when acessing other systems (e.g. Online-Shops). This information is available Online by various reports.

Security is not subject of any API#

eC-Messenger contains a security system, that is based on single fine-grained permissions (e.g. the Permission to add users to a group or to send a message). Permissions are in relation to the System or to groups. For a simple use, these permissions are assigned to Roles. Any User is always in a Role in relation to the system or a group.

While many things can be done trough the API methods described here, Security related things can only be done trough eC-Messengers Web User Interface.